AARP, AMA Launch Health Care Ad Focused on Medicare

[youtube=http://www.youtube.com/watch?v=yFySYwAtQ8U]

AARP and the American Medical Association (AMA) recently launched a new ad campaign focused on promulgating how health care reform will improve Medicare.

Featured in the ad are a physician and a “spin doctor,” both offering different perspectives about health reform.

According to The Hill, “The ad takes aim at the arguments of Senate Republicans and health insurance interest groups who claim that Democratic health care reform cuts millions of dollars from the Medicare health care program for senior citizens.”

“Together, AMA and AARP are working to put the scare tactics to bed once and for all and inform patients about the benefits of health reform,” AMA president, Dr. J. James Rohack said in a release.

The ad is just one effort of a major education campaign that AARP has undertaken to inform its members about what is fact and what is fiction when it comes to the health care reform bills.

Earlier this year, AARP teamed with AAHSA and a coalition of advocates to create Seniors To Seniors, another effort aimed at promoting education. The site features a series of videos created to help inform seniors about what the current health care reform legislation means for them once it is implemented.

The coalition’s goal is to help filter through the clutter and the hype to educate seniors about how health reform can help keep doctors in Medicare, stop physician payment cuts, improve long-term care choices, keep Medicare affordable, and close the prescription drug “doughnut hole.”

Both efforts are good examples of just how important health care reform is. Groups from a variety of fields are pulling their resources together to make sure that Americans are properly informed about how this one piece of legislation will positively affect their lives.